Challenge

  • Giving tourists a change to explore Paris in a different way, at their own pace, with the world's largest network of hop-on hop-off buses.
  • Offering well thought-out tours for a demanding customer base in a very competitive market.
  • Helping visitors take home fantastic vacation memories.

50

stops served

4

tours around Paris

100

sites and accessible monuments

Solution

The Open Tour presents itself as a practical and enjoyable alternative for visitors to Paris. Tourists enjoy a unique view of the capital from the upper deck of the easily recognizable buses.

They can hop off at Open Tour-specific stops that are always near one of the city's myriad attractions.

The careful attention given to the very diverse customers comes through in the audio-guides, available in 10 languages. The bus is also an environmentally-conscious choice, producing four times lower carbon emissions than cars.

Paris France Bus Mobilité Open Tour sightseeing

"The Open Tour took me to the city sights and I was able to hop on and off as often as I liked. From this completely different vantage point, you see the city through different eyes."

Eléonore BC
Open Tour customer

Learn More

L'Open Tour Paris

Fabrice Bayon

General Manager

Contact-us

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