Cyrille Giraudat has served as Marketing, Digital and Innovation Director since October 2017. He is also a member of the Executive Committee. He drives the digital transformation of RATP Dev.
Previously Vice-President of Capgemini Consulting, Mr. Giraudat advised and assisted large French and international corporations to define and develop their marketing and digital strategies.
Cyrille spent a large part of his career in the Marketing Divisions of the Danone, Thomson and Samsung groups.
Previously, as Chief Marketing, Digital & Customer Officer, he was the driving force behind PMU's digital and multi-channel transformation plan launched in 2010.
As Chief Marketing, Digital & Customer Officer at Europcar Group from 2014 to 2016, Mr. Giraudat drove the digitalization of Europcar’s customer experience.
Cyrille graduated from Ecole Centrale de Lille.