Cyrille Giraudat has joined RATP Dev as Marketing, Digital and Innovation Director and member of the Executive Committee.
Previously Vice-President of Capgemini Consulting, Cyrille advised and assisted large French and international corporations to define and develop their marketing and digital strategies.
As Chief Marketing, Digital & Customer Officer at EUROPCAR Group from 2014 to 2016, Cyrille drove the digitalization of EUROPCAR’s customer experience.
Previously, as Chief Marketing, Digital & Customer Officer, he was the driving force behind PMU's digital and multi-channel transformation plan.
Cyrille graduated from Ecole Centrale de Lille, and spent a large part of his career in the Danone, Thomson and Samsung groups.
Laurence Batlle, Chairwoman of the RATP Dev Executive Board, stated:
“I am delighted that Cyrille Giraudat has joined RATP Dev. His solid expertise in marketing and digital, coupled with the breadth of his consulting experience, will be unquestionable assets for our growth and digital transformation ambitions.”
Cyrille Giraudat added:
“I am pleased and honored to join RATP Dev, an international player recognized for its operational excellence, its ability to innovate and its commitment to sustainable cities. I’m really looking forward to driving the marketing, digital and innovation teams to improve passengers’ experience, meet the expectations of the transport authorities and contribute to the growth of the group.”